Greatest Marketing Campaigns” Analysis “5 Newsprint Ads” ENT 610 Week 4

“5 Newsprint Ads”

1. Security Glass-Transit

About the Newsprint Ad- The Ad gives us a view of what appears to be a significantly large amount of money in a transparent glass structure. The glass structure is in the open where anyone can see it, and there is no security personnel near the glass containment.

Objective- The objective is to show the general public how safe the glass is. Trusting in the product enough to leave it in plain view, and enticing people to possible try to break the glass gives the reader or viewer a confidence that the glass is sound. It seems the company is trying to evoke a high level of trust.

Call to Action- The call for action is to buy our product because their product is the safest glass. They stand by their product by leaving it safely secure encased in public.
Target Market- I would say the target market would be, jewelry stores, areas that have earthquakes, and aquariums.
Value Proposition- The value is it protects your property and safeguards your business.

http://www.aef.com/ad-campaigns/security-glass-transit/

2. Police Officer

About the Newsprint Ad- The ad depicts a police officer taking cover behind a building unable to see the suspect around the corner. The police officer uses the shine that is on his shoes to see around the corner. The shine is from the use of the Nugget shoe polish.

Objective- The ads objective is to help the buyers see that the shoe polish used on the police officers shoe makes a shine so clear that it can be used as a mirror.

Call to Action- The call for action is for the public to buy the product because of the high shine.
Target Market- The target market could be for military, police officers, businessmen and other professionals that dress for a specific job function.
Value Proposition- The value is that the product can enhance your look and help you in your profession.
http://www.aef.com/?s=police+officer

3. The Wildlife Expert

About the Newsprint Ad- The ad has a wildlife expert sitting in front of a silver back gorilla. The expert is sitting in front of the clear glass, which gives the perception he is directly sitting in front of the gorilla with no protection. The expert is so comfortable that the glass will not shatter.

Objective- The objective of this ad is to show the consumer how assuring the expert is about the shatter proof glass. The expert is behind the glass, and on the other side, there is a silver back gorilla that has the power to break glass with his strength. The confidence the expert is displaying gives an idea of what the shatter proof glass can withstand.

Call to Action- If you want the proper protection to buy this security shatter proof glass.
Target Market- I would say the target market would be zoos, aquariums, amusement parks, and jails, etc.
Value Proposition- The value is safety is the priority, and this product will protect you.
http://www.aef.com/ad-campaigns/the-wildlife-expert/

4. Nail Polish
About the Newsprint Ad- This ad is for Kentucky Fried Chicken (KFC). The ad presents a young Asian woman sitting at a desk with a box of (KFC) chicken on the desk. The young lady has bright red fingernail polish on her left fingers, however on the index, thumb, and middle finger the red polish has been partially sucked off.

Objective- The objective is to help consumers recognize the (KFC) chicken was so good, or finger licking good that the young lady sucked the polish as well as the taste off her fingers.

Call to Action- The ad wants you to buy (KFC) Chicken because it is so good you will suck the polish off your finger trying to get the taste off.
Target Market- All people that enjoy eating chicken and eating out. Most cultures can relate to eating chicken.
Value Proposition- The value is that (KFC) has a great and tasted product that you can resist.
http://www.aef.com/?s=nail+polish

5. Parking Meter (Vertical)
About the Newsprint Ad– The ad is for Jeep, and it presents a parking meter on the side of a steep mountain. The assumption is that the Jeep can go anywhere based on the toughness and makeup of the vehicle. The Jeep being a sports utility vehicle is unlike any other; therefore it should be able to park on the side of the mountain.

Objective- The objective is to give the Jeep a different look than other sports utility vehicles. The ad wants you to believe that the Jeep is the only one that should be able to park at that parking meter.

Call to Action– The call for action is for the public to pick the best sports utility vehicle. The ad gives me the perception that not all sports utility vehicle is on the same level, therefore buy Jeep and you will get the total package.
Target Market- It seems that sees the target market is those individuals that are active in their life. Maybe a Cross-fit person that is adventurous.
Value Proposition- The value of the Jeep supersedes any other vehicle by the durability, ability to do challenging things.
http://www.aef.com/?s=parking+meter

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